Horizons is pleased to announce the launch of Giving Intelligence -- a video series offering helpful advice from the Horizons team of generosity experts. Leading off is Horizons' Founder, Clif Christopher, author of several books on giving including, Not Your Parents' Offering Plate and his most recent, God vs. Money.

Do you know why Americans choose to give to a specific cause?

As a church leader, are you appealing to your congregation based on these reasons?

In this first in a series, Clif identifies the three reasons why people say they choose to give. These reasons have important implications for churches, especially during these times of intense competition for charitable dollars. Click below to view the first Giving Intelligence series video.

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