According to research by NextAfter, 20% of nonprofit revenue is contributed on Giving Tuesday and December 31. Causevox reports that nonprofits receive up to 50% of annual contributions in the last quarter of the year. Encouraging your donors to contribute on these two days can significantly boost your year-end giving.
What is Giving Tuesday?
In 2012, Giving Tuesday was created as a way to balance out the cultural influence of Black Friday-the biggest shopping day of the year. The idea of Giving Tuesday was to popularize the idea of doing good in the world through acts of kindness and generosity.
In 2019, Giving Tuesday resulted in an estimated $511 million in online giving in the United States. Why not let people know they can make a special gift to your ministries on Giving Tuesday?
Most of the heavy lifting of advertising will be accomplished by the Giving Tuesday team. You will see #GivingTuesday all over social media and other places. Your focus should be on connecting your important ministries with the opportunity to give on Giving Tuesday.
Sign up to participate in Giving Tuesday with this link: Giving Tuesday Sign Up
Keys to Success
- Create a Giving Tuesday landing page with links to all publicity.
- Create a financial goal for Giving Tuesday and build excitement.
- Provide space on your website’s home page to share your financial goal and track your progress.
- Publicize Giving Tuesday on December 1 in all publications, announcements, and social media. Use hashtag #GivingTuesday.
- Ensure your website is set up to easily accept online contributions. Include Giving Tuesday as an option on your dropdown list of funds.
- Celebrate everything you receive and remember to express gratitude to those who participated.
- If your annual funding is strong, consider designating Giving Tuesday contributions to a special project, outreach, or ministry. Be clear and specific about where funds raised will be used.