Change How You Talk About Money
Many churches still communicate their financial needs in a way that most givers hear as: “Please help us pay our bills.”
But when was the last time your favorite nonprofit asked you to support its General Budget? And if it did, would that inspire you? For most people, the answer is no. Even with the organizations we love, appeals to “cover expenses” rarely move us to give generously.
Yet that is often precisely how the church frames its financial messages.
It’s no surprise, then, that many of the church’s most capable and mission-minded givers are gradually shifting their generosity toward nonprofits that communicate something more compelling—the real impact their giving will make in changing lives.
The good news? This is fixable.
If you want to stop making vague, uninspiring financial appeals, start with one simple shift: change your vocabulary. Language that focuses on ministry impact—rather than institutional need—can transform uncomfortable money conversations into opportunities to celebrate what God is doing through your church.
In this short 3-minute video, Joe Park explains how this small change can dissolve the tension many leaders feel when talking about money and open the door to healthier, more inspiring stewardship
If you need resouces to continue this transformation in your church, check out our free resouce library Giving365.com or contact us to scheudle a free exploratroy conversation.