When was the last time your favorite nonprofit asked for help covering expenses in its General Budget? If they did, would you be inspired? If you answer "no," you are among the majority of people who don't find it inspiring to be asked to help pay even their favorite organizations' bills. Yet, most churches today continue to send messages that convey that is precisely what we want.
Is it any wonder that so many of the church's most capable givers are slowly shifting their giving from their local church to nonprofits whose appeals focus on the impact their giving will have on changing lives?
If you want to stop communicating vague, uninspiring financial appeals, you can begin with a straightforward vocabulary change. When you make this change, you'll watch how quickly awkward money conversations can become opportunities to celebrate ministry impact and life change.
In this 3-minute video, Joe Park explains how this simple change can resolve the tension you might feel when talking about money in your church.
If you need resources to continue this transformation in your church, check out our free resource library, Giving365.com, or contact us to schedule a free exploratory conversation.