Easter Offering
In most churches, the Easter Offering is often one of the largest of the year. Spend time planning for it.
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Your givers still want to support causes that matter to them. Avoid deciding what your givers will or won’t want to do—instead, ask them and let them tell you how and where they want to give.
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Givers generously give when there is alignment between their passion and organizational impact. If you communicate why you do what you do, what you’re doing, and how you’re seeing lives change, people will want to invest in it. Plus, many churches have received generous gifts from people they have never met, but who have become fans of their ministry through livestreaming.
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The invitation to give is a part of the Easter Sunday narrative. It’s easy to forget that giving is more about the spiritual discipline of giving than it is about money. Giving through the offering on Easter Sunday is an outward expression of our inward solidarity with the Resurrection—a reminder of the new beginnings we all experience.
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Show—don’t just tell—how your church is making a difference in your community and beyond. People never tire of hearing about your powerful ministries and their impact on those you serve. Use images and words to help people visualize the impact of your ministry.
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Focus on the mission of the church and why you must be fully resourced to meet the needs of your church and community. Be ready to articulate the need, so your donors know how to respond—and what problems they can help you solve.
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Be sure to provide adequate time for worshippers watching online to make their gift electronically. Share information about how to make a gift, and be sure to test your online giving options to be sure they are easy, intuitive, and effective.
Have a blessed Holy Week.